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April 28th, 2015
Introduction When you file a trademark application with the United States Patent and Trademark Office (PTO), the website openly warns you that “The trademark registration process is a legal proceeding that may be complex . . . Therefore, you should consider hiring an attorney before starting the process.” So it ...
April 20th, 2014
Proving a Likelihood of Confusion Remains an Uphill Battle for Trademark Owners in Keyword Advertising Cases
How confused are you when you search terms and see paid advertising generated as the result of the keywords you inserted? An increasing number of cases show a likelihood of confusion is a difficult element to meet by plaintiff trademark owners. People use search engines to weed through millions of ...